As at: 05/2024
This Privacy Notice gives you an overview of how APG processes your data. It applies to all websites, apps and other benefits and services offered by APG.
If you have a question regarding this Privacy Policies or data protection at APG you can reach out to our dedicated Team by sending an email to info@apg-lb.com. Please also send an email to our Team if you would like to request data deletion, or in order to exercise other data protection rights provided in the Lebanese Law, including withdrawal of consent to marketing, opt out from newsletter etc.
APG offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses tools. We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.
APG processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Privacy Notice or shared when we collect the data. These are mainly purchase processing and the provision, personalization and development as well as security of our services. We also use your data within the framework of the strict European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence and deep learning) and market research, for the optimization of business processes, the needs-based design of our services and personalized advertising.
The development and provision of personalized functionalities and services for you is our top priority. We offer you an individual user experience and a range tailored to your individual interests, regardless of location, time and devices used. The processing of your data to personalize our service is therefore an integral part of APG’s service.
We use your data to provide access to the APG websites and apps. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information in the course of shopping personalization to improve our services and for personalized advertising.
APG maintains social media profiles on the social networks of Meta (Facebook and Instagram) and other social media platforms. We regularly publish and share content, offers and services recommendations on our fan pages. The operators of the social networks record your usage behavior via cookies and similar technologies upon every interaction on our fan pages or other Facebook or Instagram websites. Fan page operators can view general statistics about the interests and demographic characteristics (e.g. age, gender, region) of fan page visitors. When you use social networks, the nature, scope and purposes of processing social network data are determined primarily by the social network operators.
We may offer you various newsletter services which include:
If you signed up for newsletters, you will receive some of the newsletter services as described above (depending on the scope of your subscription). There are also service-specific newsletters, which are integral components of a particular service.
In connection with our services we present information and offerings from APG on the basis of your interests. You may receive a limited number of individual services recommendations, surveys, as well as product review requests from us regardless of whether you have subscribed to a newsletter. In accordance with legal stipulations, we preferentially use the data on your previous orders, to select individual product recommendations.
We use the data submitted when ordering APG vouchers to check and process the order and to issue and redeem the voucher. This also includes the recording and processing of the data connected to use of the voucher, especially for fraud prevention.
We and our advertising partners use your data for personalized advertising presented to you in APG’s services and on other providers’ websites and apps. We and our advertising partners use the prevailing market technologies for this purpose. This allows us to advertise in a more targeted way in order to display as many adverts and offers to you which are actually relevant to you. This allows us to better meet our users’ needs as regards personalization and discovering new products and to interest you in our service in the long run by providing a more personalized shopping experience.
APG only forwards your data if this is allowed by Lebanese law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centers) or with logistics companies. These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with an APG partner, we forward particular shopping data regarding you to the APG partner (e.g. your name and your delivery address), so that the APG partner can send you the goods ordered.
You have the following legal data protection rights under the relevant legal conditions: Right to information, right to deletion, right to correction, right to restriction of processing, right to data portability, right to withdraw consent as well as the right to object to particular data processing measures. If you want to exercise your data protection rights you can reach out to our Privacy Team by sending an email to info@apg-lb.com. For more information see section Contact.
We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defense against legal claims.
We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organizational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorized persons.
Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy notice. We therefore recommend that you re-read this Privacy Notice from time to time.
You can reach out to our Team for general questions on privacy and in order to exercise your data protection rights by sending an email to info@apg-lb.com.
Our data processing may differ from service to service.
Our data processing may differ from country to country.
You can find out which cookies we use here. For an overview of all the cookies we use please contact our Team by sending an email to info@apg-lb.com.